We believe that over the last couple of decades, our society has edged toward a tipping point. Every time a prospective pet owner turns to a rescue organization or humane society, we challenge the idea of animals as a commodity. And it’s happening more and more often, thanks to the amazing advocacy and animal care provided by those organizations.
Now we see an opportunity to bring awareness to the masses — to meet them where they are when consuming media. By supporting video projects that speak to people emotionally and intellectually, we can catalyze change that endures. We can make this world a better place for animals, and for all of us.